International Commercial Director | Atunes y Enlatados del Caribe, S.A.
Miguel Ángel Rosales García was born on June 2, 1973, in the city of Barranquilla, Colombia. He graduated in Business Administration at the Autonomous University of the Caribbean.
His work experience began at Colgate Palmolive in 1997, specializing in Marketing Management at the School of Business Administration (EAN) and Coaching for project managers at the Universidad del Rosario in the city of Bogotá, Capital District.
With more than twenty years of experience in the industry and infrastructure in Colombia, he is a member of the Board of Directors of the ENOP Mares de Colombia and Promares y Rios Foundation.
At the beginning of 2014, he joined the team of Atunes y Enlatados del Caribe S.A. leading the Commercial Management and the development of international negotiations from the Barranquilla Trade Free Zone in the category of pre-cooked tuna loins packed frozen and canned.
In the ’80s, the tuna industry starts with the construction of processing plants with the objective of exporting loins to the United States market and the European Community. At that time, the national market for canned tuna was very incipient and was supplied by imports mainly from Ecuador. With the installation of these plants, the tuna canning industry also developed, supplying part of the local market and mainly the European Community.
At present, the tuna industry in Colombia has a great potential to continue developing thanks to its privileged geographical position with access to two oceans, the Atlantic and the Pacific and to the use of each of the signed Free Trade Agreements. Also, the evolution of its internal market in the function of the change in lifestyle of the population, migrating towards healthy and sustainable products, contributes to the great potential.
Rosales will give insights to the development of the local tuna processing industry; providing information about the local tuna retail market, the different Colombian tuna brands, as well as the consumption patterns.
Furthermore, attention will be given to the expansion and composition of the Colombian tuna fleet and how imports affect the local market.